Ariana Boussard-Reifel's Brutalist Style Jewelry

Ariana Boussard-Reifel is a New York-founded jewelry brand born from a desire to explore ancient tribal and ethnic adornment through modern sculpturalism. From the perspective of the modern woman, the brand reinterprets ancient designs and considers what jewelry meant to its wearer, opening a dialogue between the ancient and the contemporary, the local and the urban.

Before founding the brand, Ariana was a gallery owner and antique jewelry dealer, sourcing antique objects from the Middle East, Africa, and Asia. That cultural foundation shaped the brand’s character. Traditional ethnic forms and the naturally rugged, wild quality of the materials are translated into modern design, while traces of casting and forging remain visible in the structure. This is the grounding for its brutalist style jewelry.