Planta Rosa's Beauty Contest brings pageant sashes, rhinestone tiaras, metallic finishes and oversized bows into a surreal world of rebellious romance.
Emerging label Planta Rosa stands out for its distinctive visual storytelling and rebellious romanticism. The mood is closer to surrealist jewelry than to a conventional pageant, and the metallic finishes echo Y3K fashion.
Model in a glossy pale-pink sculptural jacket and pink tights, standing inside a transparent display case in a blue-paneled room.Planta Rosa campaign image of a kneeling model in a cream graphic sweatshirt, lace head covering and flared pale tulle skirt.
In its latest “Beauty Contest” collection, the brand cleverly takes familiar symbols of traditional beauty pageants, including sashes reading “Planta Rosa Royal Miss National Beauty” and rhinestone tiaras, and places them in absurd, avant-garde fashion settings.
Model wearing a tiara, a white-and-red pageant sash, a dark sculptural mini dress and white tights on a round pink platform.Seated model in a tan ruffled sleeveless top, a full pale-pink skirt and embellished shoes against an ornate cabinet.Standing view of a model in a tan tie-neck top and structured pink skirt, with silver-colored embellished shoes.Pink heeled shoes covered in sparkling ornaments and dangling chains, displayed on an ornate gold-colored console.Two models holding hands in dark glossy outfits; one wears jeans with a large black bow, and the other wears a tiara and pageant sash.
Planta Rosa shows a strong command of reworking materials and shaping silhouettes. Its clothing ranges from stiff, metallic-coated textures to intricate, softly pleated vintage-style lace bodysuits and exaggerated tulle ballet skirts. Layered oversized bows, vintage collar details and casual pairings with straight-leg washed jeans blur the boundary between elaborate occasionwear and everyday clothing.
Model in a mustard-yellow outfit and pageant sash kneeling on a table between gilded display cabinets beneath a chandelier.Barefoot model in a mustard-yellow plunging one-piece, tiara and pageant sash beside a mural of an armored figure.Model in a dark brown suit with a long white neck bow, white shirt cuffs and black shoes against a wood-paneled wall.Model wearing a dark glossy sleeveless top and lace head covering, reclining beside pale-blue padded seating and a painted wall.Model in a pale-pink mini dress with large floral details and a flared skirt, standing on a circular platform in a pink hall.Close-up of a model in a chartreuse strapless outfit with sparkling trim, oversized pink-and-cream bows and a jeweled belt ornament.
Chandeliers, medieval armor, hand-painted domes and transparent acrylic display cases deepen the surrealism of the brand’s campaign imagery.
Model in a chartreuse strapless outfit with an oversized pink bow, leaning against a painted decorative panel beneath a chandelier.A large ornate mirror held upright reflects a model wearing a tan ruffled top and pale-pink skirt.Model on a round pink platform wearing a gray crest-print T-shirt, black neck scarf and shiny blue trousers.Seated model whose face is framed by a huge burgundy pleated heart, with black trousers and pointed black boots.Two models seated on a pink-and-gold sofa in bronze and pale-pink mini dresses with oversized floral embellishments.
